Expanding upon last season’s HemisFair origin storyline, the 2024-25 NBA City Edition theme highlights San Antonio’s ...

The 2024-25 Nike City Edition uniforms blend each organization's history with ties to their respective city. NBA.com Staff ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told ...

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set to debut during the team’s home game on Monday, Nov. 25 against the ...

By 2019, Nike owned 86% of the basketball market and 96% of the lifestyle-basketball market. That same year, 77% of NBA players wore Nike or Air Jordan shoes. Nike’s revenue hit $40 billion in ...

The Brooklyn Nets have unveiled its official 2024-25 Nike NBA City Edition Uniform designed in collaboration with world-renowned Brooklyn-based artist KAWS. For the second collaboration between ...

NBA fans were shocked this week when Celtics star Jaylen Brown found himself in the crosshairs of Nike's social media team. The moment, which went viral online, peaked when Brown responded to Nike ...

"Since when did Nike care about ethics?" Brown wrote, quote tweeting a post about the separation. After the Celtics won the 2024 NBA Finals over the Mavericks, Brown released a record with rapper ...

The wait is over NBA fans – the 2024-25 Nike City Edition uniforms are finally here, and they're bringing the heat.

SAN ANTONIO – The San Antonio Spurs unveiled their 2024-2025 NBA City Edition uniforms, which pay tribute to the 1970s and the city’s growth and transformation following the 1968 Hemisfair ...

marking the eighth season of collaboration between the NBA and Nike to design the threads. The series is meant to highlight what makes each franchise unique through its stories, history and ...