In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

(Photo by Focus on Sport/Getty Images) After his signature line ended, Sanders continued to wear Nike cleats through to the ...

Fortnite is down ahead of its latest update, the first since the start of its current season ( Chapter 2 Remix ). Epic Games ...

The online fundraiser event also includes a special opportunity to purchase this year's 20th anniversary commemorative ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...