Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Hines and her family first connected with Jordan Brand in February via Zoom, and not long after, the young hooper was ...

Anthony Edwards made his name flying high above the rim. This season, he’s set aside dunks for 3-pointers.

The Nike x Doernbecher auction for their 20th anniversary was open for online bidding between October 21 and October 30.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

He also added that his sneakers outsold “everybody,” including Michael Jordan because of the more limited nature of Air ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The newest A Ma Maniere Jordan sneaker is on the way. Check our Sneakers news for more upcoming releases and breaking content ...

In an unusual occurrence, art museums across the country are inviting sports fans into the world of fine art with exhibitions ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...