PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From creamy blushes to skincare sets, see 10 Valentine's Day-inspired beauty picks (and a few gifts) we're buying ASAP!

While using AI to "try on" outfits is fun and can generate some gems, I wouldn't put too much emphasis on what these models ...

Social media platforms have revolutionised the way beauty brands connect with consumers, turning engagement into direct sales opportunities. TikTok Shop, a rapidly growing marketplace, is at the ...

The Paris Market Café is a haven for those in need of a little refreshment after their treasure hunting. With its black and ...

Elk, a blink-and-you’ll-miss-it hamlet in Mendocino County, is home to just over 200 residents, but it’s hiding a secret that ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A freeform hybrid of collage, scrapbooking and traditional journaling, the creative hobby is having a moment right now.

Discover the top beauty packaging design trends for this year, as picked by Patrick Llewellyn, VP Digital and Design Services ...

Score incredible deals on Laura Geller palettes, Beachwaver curling irons, Lume deodorant, IGK hair products, and more with Amazon's beauty sale. These discounts are too good to miss. Shop now!

The Body Shop and many others, and soon, a viral beauty brand and retailer might be joining them. Glossier, which started as ...