The luxury magazine Robb Report touted the "opulent watch" and wrote, "Like much of Brady's wrist candy, his 44 by 15.8 mm Caviar Tourbillon is not easy to come by." The piece included a quote from Benjamin Arabov, CEO of Jacob & Co., "Tom Brady is the epitome of excellence, both on and off the field."

While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.