How? With eye tracking. Eye tracking can reveal the effectiveness of email campaigns, mobile ad banners, landing pages and game advertising by allowing you to see through the eyes of your users with ...

Google is reportedly set to acquire AdHawk, an eye-tracking startup, to implement its technology in future smart glass ...

Researchers at the Technical University of Munich (TUM) and the University of Cologne have developed an AI-based learning ...

Google LLC is reportedly in final talks to acquire AdHawk Microsystems Inc., a maker of eye-tracking technology, for $115 ...

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would ...

However, very few point-of-sale marketing efforts are rooted in shoppers' in-store perspective. Using mobile eye-tracking we can document exactly what shoppers see (and miss) throughout their ...

Pupil Neon Mobile Eye Tracking Glasses – 1.6-2.4 degree accuracy, 2x 192 x 192 200Hz IR eye cameras, 1600 x 1200 30Hz scene camera, integrated accelerometer, magnetometer, and gyroscope, post-hoc ...