The biggest-ever deal in athlete sponsorship was Nike's $1.3 billion sponsorship of Michael Jordan. The second-biggest deal in athlete sponsorship was Nike's Cristiano Ronaldo sponsorship.
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...
Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...
The U.S. flag draped over one shoulder to cover the Reebok logo during the Olympic gold medal ceremony in Barcelona '92 was ...
“Nike has always been more than a league sponsor — we’re a strategic ... starting with its revolutionary contract with NBA legend Michael Jordan in 1984. Since then, Nike’s Jordan brand ...
The US Olympic Committee had a deal with Reebok that stipulated that all medal winners would wear a Reebok warmup suit during ...
After years of riding high on the aspirations of urban youth for the footwear choices of Michael Jordan and Lebron James, NIKE has hit the ... They also sponsor local races and have relationships ...
At the time, Michael Jordan was deeply connected with Nike, thanks to Sonny Vaccaro’s vision ... which eventually made Nike’s ...
Wilson showcased a rare display of athleticism when he went airborne while falling backward, plucking the ball out of the air ...
Jordan's passion for luxury cars is well known. Back in his playing career, he'd often show up to Chicago Bulls home games in an array of expensive vehicles. And earlier this year, the 61-year-old NBA ...
NASCAR recently made changes to its sales team and hired a brand consultant to help secure new sponsorship deals. It is also facing legal issues after Michael Jordan's team 23XI and Front Row ...