Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Anthony Edwards made his name flying high above the rim. This season, he’s set aside dunks for 3-pointers.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The newest A Ma Maniere Jordan sneaker is on the way. Check our Sneakers news for more upcoming releases and breaking content ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...

The 12 greatest shoes & boots ever made; iconic footwear styles every man should have on their shoe rack, from Clarks Chukkas to Red Wing Worker Boots.

Michael Jordan and his 23XI Racing team entered the NASCAR Cup Series ... Interestingly, one of the cars was also inspired by Luka Doncic’s Jordan Luka signature shoe series in green and white ...