It marked the start of a long partnership between the greatest basketball player of all time (if we’re talking footwear, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Jon Jones was 23 years old on the morning of March 19, 2011. That night, in Newark, New Jersey, he would fight for the UFC ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Bella Hines was actively being pursued by several shoe companies as she headed into her final high ... "I’m a big fan of Kobe Bryant, and he always idolized Michael Jordan," Hines said in the same ...

“Caitlin, please! Caitlin, please!” “Breathe, everybody.” ...

"Somebody got – I’m telling you, somebody said to her, ‘Look…’ Somebody around Taylor said, ‘Taylor, I’m going to show you ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

The Michigan State Spartans and head coach Tom Izzo have targeted the forward position heavily in the 2025 class. Their first commit was a highly touted four-st ...