This is Lyft's brand workshop. It houses all the ideas and materials to add some va-va-voom to every ride experience. Stadium seating blankets a portion of the first floor at the Lyft office and ...

Lyft drivers used to have a pink mustache affixed to the front of their car and fist-bumped their passengers (though they don't do either of those things anymore). Uber acquired a take-no ...

If you're a frequent ride-share user, it may be cheaper to become a member. Lyft Pink is $9.99 per month, or $99 per year, and comes with: 5% off Standard and XL rides Free priority pickup ...