While some argue that jeans should be washed after every wear, others go months—or even years—without laundering them. Opinions on proper denim care remain divided, with factors like hygiene, ...

In an interview with Fortune, Michelle Gass, the president and CEO of Levi Strauss & Co., settled the debate by stating, ...

It’s a trick Nancy Green is looking to perform for a second time at Beyond Yoga, the Levi Strauss & Co.-owned brand she ...

Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...

Levi Strauss CEO Michelle Gass taps women shoppers for her strategy.

Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching Levi's jeans, and statement earrings. Her short platinum blonde hair is styled into voluminous curls, with her glam looking ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...

A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...

Take-Two Interactive CEO Strauss Zelnick emphasizes the irreplaceability of human creativity in game development despite AI advancements. He asserts that developers should be fairly compensated if ...

Steve Bratspies is leaving his post as Hansebrands CEO while Levi's reworked its C-suite in attempt to expand the denim brand's presence.