Another pup is joining Lego's pet collection, and this one "has big Golden Retriever energy," the company said on Monday, Jan. 19, in an Instagram post. The Lego Icons Golden Retriever Puppy set, ...

At the beginning of December 2025, we brought you word of a new brick scale model of one of the most impressive cars currently in production, the Mercedes-AMG GT3. It’s a set that’s not being made by ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact with sets and minifigures. It was unexpected and delightful to see Lego come ...

Lego and Nintendo revealed the next set coming from The Legend of Zelda series on Friday, a scene that depicts the final battle between Link, Zelda, and Ganon from The Legend of Zelda: Ocarina of Time ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring. I’m PCMag’s senior writer covering smart home and ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...