Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market against lower-priced products from countries like China and Vietnam. Hazzys, ...
The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...
The global popularity of K-pop and other Korean cultural exports also provides a boost when expanding into overseas markets such as Japan. One such example is Avie muah, a fashion brand founded by ...
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