In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

NBA Commissioner Adam Silver recently declared Michael Jordan as his pick for the greatest basketball player of all time, ...

Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...

Profile Books has acquired a new book by Nike’s first director of international basketball, George Raveling, and philosopher ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

Jon Jones was 23 years old on the morning of March 19, 2011. That night, in Newark, New Jersey, he would fight for the UFC ...

The Wizards show some fight, overcoming a 16-point deficit to forge a tie in the second half, but they have no answer for the ...

“We’re pleased to introduce a new City Edition uniform to be worn this season during our various City-themed nights,” said ...

UCLA has extended athletic director Martin Jarmond’s contract through 2029, the school announced in a press release Thursday ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.