Hikma Pharmaceuticals PLC HIK shares advanced 1.67% to £18.31 Friday, on what proved to be an all-around dismal trading session for the stock market, with the FTSE 100 Index UKX falling 0.84% to ...

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

Companies like Aprecia Pharmaceuticals Co, Austedo, Hikma Pharmaceuticals, and Eagle Pharmaceutical, Inc. are emerging as key players in the Hybrid Medicine market, each leveraging their unique ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...

London South East prides itself on its community spirit, and in order to keep the chat section problem free, we ask all members to follow these simple rules. In these rules, we refer to ourselves ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

The intersection of sports marketing and the pharmaceutical industry offers a dynamic space where brands can leverage ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

DANIELS HUDSPETH is a new kind of healthcare brand consultancy: one that recognises that yesterday’s marketing models are no longer applicable. Today’s challenging marketing realities mean that ...

Out-of-home posters using the term “HER2.0” showed that the drug could also be used to fight gastrointestinal cancers.