The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

A made-up story about Musk helping a Starbucks barista's daughter originated on YouTube, then took on new life thanks to ...

Under a new Starbucks Corp. policy, coffee drinkers are starting to see Sharpie-scrawled messages on their to-go cups wishing ...

Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.

Starbucks' policy requiring purchases in order to use restrooms or hang out at the coffee shops began today. The chain's free refills era also starts.

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

In the past year, Starbucks stock has gained 5%, far lagging the S&P 500's ( ^GSPC) 24% rise. But the shares have risen 32% in the past six months after Niccol was announced as the new CEO in August.

Coffee on the go is one of the most ubiquitous aspects of American life, and we have this convenience store chain to thank ...

Changes are hitting Starbucks stores in an effort to increase sustainability measures and encourage customers to linger in-house for a while longer.

So it's on brand for Walmart that its first logo change in nearly 17 years consists ... instantly recognizable for representing Walmart as Starbucks' mermaid, Target's bull’s-eye, and Apple's ...