The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

This E.l.f. No Budge Shadow Stick is simple to use and hard to mess up, and somehow it's just $5. The creamy eye shadow stick ...

These creamy eye shadow sticks can be used alone or layered and can be applied as shadow or eyeliner.

The BriefOakland-based e.l.f. Beauty has remained committed to its DEI mission.Its "So Many Dicks" campaign seeks to promote ...

In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

Cosmetics collaborated with Grammy winner Meghan Trainor to create an exclusive limited edition complexion set, tied to the ...

The campaign with the singer is a reminder of the drugstore beauty brand’s commitment to inclusivity and entertainment-driven ...

Social media platforms have revolutionised the way beauty brands connect with consumers, turning engagement into direct sales opportunities. TikTok Shop, a rapidly growing marketplace, is at the ...

It’s no secret Costco is standing proudly in his efforts to protect DEI, and with that, many Americans are urging consumers ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

Meghan Trainor teams up with e.l.f. Cosmetics to launch a new complexion product as well as a limited-edition set with three ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...