FINE lines and skin the texture of crepe paper? You’ve not aged overnight, it’s dehydration. Smooth things out with a plumping serum after you cleanse. This week, I put three to the test . . .

Beauty (ELF) is a promising investment with revenue growth, innovative marketing strategies, and strong market positioning.

E.l.f. Beauty is teaming up with activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen, for a new iteration of the Show Your(s)e.l.f. series.

MCoBeauty, an indie beauty brand from Australia that is among the new (and nearly sold-out) launches at Target, has ...

Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing. Last ...

The drugstore beauty brand’s campaign with the activist and Nobel Peace Prize nominee is dedicated to empowering women to ...

You can't talk about drugstore beauty brands without singing the praises of NYX and e.l.f. Both brands make excellent makeup ...

Beauty products that are actually affordable? Sign me up! These bestselling viral beauty finds can be bought right on Amazon, ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

Beauty (NYSE:ELF – Get Free Report) was upgraded by research analysts at Morgan Stanley from an “equal weight” rating to an ...

If you’re thinking about making the plunge but aren’t always trusting of influencers, just check out the reviews on Walmart’s website. It appears that customers agree that social media hype is real — ...

Kory's words struck a chord with me, as they encapsulate the essence of midlife - a time to embrace who you are and live your ...