Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

Table of Contents Dell is the brand Meet the Dell Plus and Dell Pro Premium Does it work? Over the past 30 years, Dell’s XPS brand has grown into one of the most respected and well-known in the ...

If you’re looking for great laptop deals, Dell is one of the best retailers for getting a portable system packed with the best hardware for the a low price. One such example of this perfect ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent ...

Dell is simplifying its lineup, removing XPS, Inspiron, and other classic brands from the mix. The new family is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier).

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. At CES 2025, Dell announced that it will be rebranding its confusing lineup of ...

I’ve seen some crazy tech re-branding exercises in my time (hi, Intel), but Dell’s latest move is absolutely staggering. The company’s performance-based XPS laptop line will no longer be called XPS ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD. Dell has announced a lineup of new AI PCs, combining cutting-edge ...