The color on that tiny chip is technically lying to you every time.

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

Swatch shares have underperformed major rivals for over 15 years Critics say it needs to innovate more, streamline brands Swatch proposes new board member; governance experts want more Feb 11 (Reuters ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Swatch Group shares jumped on Friday after the Swiss watchmaker said trading had improved significantly in ...

U.S. investor Steven Wood accused Swatch Group of "worst-in-class governance", proposing changes to the Swiss watchmaker's board and governance reforms, the Financial Times reported on Saturday. Wood, ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

With the freshly unveiled MoonSwatch 1965, OMEGA and Swatch are back with a new iteration of their viral watch collab. The MoonSwatch 1965 pays tribute to the iconic OMEGA Speedmaster’s space flight ...

In case you missed it, there's a wood furniture trend that is making a big comeback. It's a fixture of new design styles like grandmillennial. These pieces never went out of style completely — for ...

The "WHAT IF...TARIFFS?" model features the three and nine in switched positions on the watch face in reference to the 39% U.S. levy imposed on Swiss imports. The model, which retails for 139 Swiss ...

Swiss watchmaker Swatch apologized and pulled an advertisement on Saturday that Chinese audiences called offensive. In both an Instagram post and a post on Weibo, the Chinese social media site, the ...

Chinese social media users have called for boycotts of Swatch, as well as its related companies, after seeing the online campaign Peter Dazeley/Getty Swatch ran an ad for its new Essentials collection ...