cookies you’ve come to know? Chips Ahoy! provided a package of the new snacks for an informal tasting panel — a.k.a. my friends and I. While none of us are professional bakers, we’ve had ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Sabrina Sierant*, senior director for Chips Ahoy, shares how the brand ... more value packs of single-serve packages in supermarkets. CPG Insider: People want new snacks from an old brand?