Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Experts told MarketWatch the key to connecting with Chinese customers is being willing to depart from home-market strategies and embracing local tastes.

Chinese brands, which continue to embrace technological advancements and digital transformation, are seeing high influence and competitiveness on the global stage, which is characterized by innovation ...

High-quality cookware is essential in every kitchen, and industry experts will always ensure you find the best options on the ...

SHANGHAI — While embracing fashion and beauty rooted in Oriental aesthetics, many Chinese brands are now rapidly expanding their presence on the international stage. Ye Shouzeng, founder of ICICLE — a ...

ZHENGZHOU, Dec. 13 (Xinhua) -- Living close to Bangkok University in Thailand, Anusara Kaewusng's daily routine involves visiting one of the stores of Chinese tea beverage brand "BING CHUN" and buying ...

ZHENGZHOU, Dec. 13 (Xinhua) -- Living close to Bangkok University in Thailand, Anusara Kaewusng's daily routine involves visiting one of the stores of Chinese tea beverage brand "BING CHUN" and ...

Chinese brand GWM Ora UK will lose the Ora part of its name as it confirms plans to bring the Haval marque to Britain early next year. The move will see GWM Ora dealerships rebrand to simply GWM by ...

After months of speculation, XDS Astana has revealed its new look and new X-Lab race bike for the 2025 season, marking the arrival of a Chinese brand in the men's WorldTour. The Astana team has ...

The milk tea market in Malaysia has seen a shift, with newer Chinese brands like Mixue and Chagee dominating the landscape, while some earlier franchises have struggled to stay relevant. Chinese milk ...

The best candle brands are based on our team's collective love for good candles and our own experiences. We look for sustainable practices and high quality materials, good throw (how well a scent ...