CTV platforms offer a wide array of features that enhance viewer engagement across diverse content types, including live events, series, news, and entertainment.

By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

After an emotional exit from "The Bachelorette," Grant Ellis begins his own search for love. Here is how to watch "The ...

New research from Samsung is being hailed as a landmark for media planning. Change The Way You CTV, written in partnership with LongTerm CoLab and ISBA, “is the first [study] of its kind for the TV ...

2025 will be a pivotal year that shapes the trajectory of the streaming ecosystem and who the likely winners and losers will ...

The Super Bowl was on the line and the battle was on. The Washington Commanders tried to hold on against the division rival ...

Adman Sandeep Goyal predicts AI will transform advertising by 2025, emphasizing the need for agencies to adapt or risk failure amid evolving market trends.

Sunday's Commanders vs Eagles live stream has all the ingredients to be a classic. Here's how to watch NFL online, on TV and ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming ...