Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...
Navigating the ever-evolving landscape of e-commerce marketing presents a myriad of challenges, from optimizing ad budgets to ...
Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...
Anheuser-Busch has secured three minutes of national ad time and 45 seconds of regional ad time for this year’s Super Bowl LIX on Fox with plans to run spots for five different beer brands.
Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...
Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...
A winning advertising campaign is inclusive, trustworthy, and transparent. Although AI can streamline the content creation ...
Not all All-Star games have to be yawners. Stars hailing from the U.S., Canada, Sweden and Finland—hockey superpowers all—are sharpening their skates for the 4 Nations Face Off, a tournament where pro ...
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