Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Anheuser-Busch has secured three minutes of national ad time and 45 seconds of regional ad time for this year’s Super Bowl LIX on Fox with plans to run spots for five different beer brands.

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

The rapid evolution of marketing tech makes it increasingly difficult for brands to evaluate, integrate and extract value ...

Further experiments with jokes revealed that participants reported greater enjoyment from callback jokes compared with ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Key Takeaways 59% of consumers prefer buying from familiar brands, making brand awareness crucial for long-term business ...

Coffee isn’t just a beverage; it’s a lifestyle, a ritual, and for me, it is the fuel that powers my day. Over the years, I ...

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.