Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

Understanding the balance between long working hours and productivity, the article emphasises the debate around prolonged ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect ...

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

Canadian tech companies are making waves globally, fueled by innovation and a dynamic workforce. But in a world where ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

AI levels the playing field for early-stage entrepreneurs by boosting efficiency, streamlining processes, and more.

It is impossible to overestimate the significance of excellent images in the cutthroat realm of online shopping. In order to ...