A name can mean everything—or nothing. When Zomato decided to rename its corporate entity to Eternal Ltd last week, the ...

While these platforms earlier spent Rs 400-450 for acquiring a customer, that has now increased to upwards of Rs 800, an ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

The initiative highlights the unsung heroes of India’s product ecosystem and inspire future product management talent ...

The carmaker has unveiled a new TV commercial, fueling speculation about an unexpected collaboration with Zepto.

Actor Ranveer Singh promotes the brand to create a mass appeal for its protein-rich wafers and the upcoming basket of snacks ...

Vijay Iyer Joins Flipkart Ads as VP & GM After Leaving Amazon - Vijay Iyer, who previously served as the Director of Amazon Ads India , has transitioned to Flipkart , ...

Seldom are Valentine's Day roles switched to depict fresh and evolved ideas—many a time missing untapped commercial and ...

While Snabbit offers mopping, cleaning and kitchen services, Swiggy's Pyng aggregates fitness trainers, astrologers and financial consultants. All of them hope to mimic the success of UrbanCompany, ...

Blinkit has announced that its teams are prepared ... The brand is also using OOH ads and working with ashrams to promote its products. “MahaKumbh Mela presents an unparalleled cultural and ...

The cash burn is not a question here. The question here is that Blinkit has always focused on assortment, on user experience, and on trying to basically be better ahead of peers. Their focus remains ...