It may surprise you just how classic pound cake really got its name. Hint: It's not in reference to how much the cake weighs.

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...

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Kwaku Alston's 2010 photograph of Betty White (left) was used as the reference for the Postal Service's Betty White Commemorative Forever Stamp. Alston photo courtesy of Kwaku Alston via Contour ...

MINNEAPOLIS — This holiday season, you might pull out a Betty Crocker cookbook to find a tried and true recipe. It's one of the nation's most recognizable brands. But who is Betty Crocker?

Out of all of the dishes she prepared, none was more beloved than her pound cake. We spent each holiday dinner at her house and always left with two slices of pound cake wrapped in aluminum foil.