Years pass and the products our favorite food brands offer change, but lately we've been dreaming about this discontinued ...

The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to upside-down cakes and more classic-style bakes. However ...

People had feelings about it! Dozens of home bakers and even a product development scientist weighed in to not only ...

Now, just in time for the busiest baking season of the year, the brand is launching two new cookie mixes to make your holiday ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...