Vote for the best children's museum once per day until polls close on February 27 at noon ET. The 10 winners will be ...

In 2024, three of the 11 supercategories posted dollar growth in the U.S. In line with the G12, building sets was the fastest-growing, up 16%, driven by LEGO Botanicals. Sales of explorative and other ...

The average family spends about $580 on toys a year, with approximately 80% of those toys ending up in landfills or ...

Circana named The LEGO Group, The Pokemon Company International, and Mattel among the top global toy companies of 2024. The ...

Netflix has applied its “Stranger Things” merchandising strategy to other entertainment franchises, including “Squid Game” ...

Spielwarenmesse has handed out the coveted ToyAward. Winners were honored in a ceremony for six categories on the second day ...

You can never have too much storage, especially when it’s also decorative. The kids’ department is an especially good place ...

A new Downtown Disney store focusing on storytelling and regularly changing storylines will debut with a Japanese “super cute” theme that leans heavily into adorable and cuddly plush dolls. The Disney ...