there have been questions about whether Big Baller Brand shoes were the reason for the first Lonzo injury. This injury and all his subsequent ones have made the most common question around him ...

However, his rookie year took an unusual turn when his father, LaVar Ball, insisted he wear shoes from their family-owned brand, Big Baller Brand. Lonzo’s verdict on those shoes? "They were like ...

Ball co-founded Big Baller Brand in 2016, positioning it as a premium sports apparel company. His vision was to create a brand independent of major shoe companies, allowing his sons to wear and ...