BMW Alpina has unveiled a redesigned brand emblem as it transitions into a standalone marque under the custodianship of BMW Group. The update follows the brand’s official activation in January 2026.

On January 1, 2025, Alpina came fully under the control of the BMW Group and officially transformed into the new BMW Alpina brand. Now this brand has received an emblem. The BMW Alpina emblem has ...

In 2022 BMW announced it had acquired the Alpina brand — the famed German tuning house that had been developing and selling high-performance versions of BMW models since its founding in 1965.

Last month, BMW officially took control of Alpina, and to celebrate, it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW ...

Alpina Burkard Bovensiepen was born in 1965 as an automotive company rather than as an aftermarket tuner, but it died last year to make way for the new BMW Alpina brand in 2026, which now has a new ...

BMW Alpina is now officially a standalone BMW brand, complete with a redesigned emblem and global production shift for 2026. BMW Alpina becomes an official BMW sub-brand, ending its independent tuner ...

Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

BMW has filed a patent with the German Patent and Trade Mark Office for a design that would prevent unauthorized users from removing screws in certain areas of its vehicles, such as the cabin. The top ...

BMW has filed a patent application with WIPO (World Intellectual Property Organization) for screws with heads designed in the likeness of the company emblem. The patent describes four types of heads, ...

While some automakers are leaning into easier repairs and owner-friendly tweaks, others seem to be quietly heading in the opposite direction. Mercedes, for instance, is aiming to make headlight ...