In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

Even though he is no longer in the NBA, Dwyane Wade still has close ties to the basketball world. He recently applauded a WNBA icon as she thrives in her new role post-retirement.

Similar to the previous models in the Iiinfinity Series, the Nova Iiinfinity features a bulky silhouette inspired by Y2K-era ...

As the NBA season is back in full swing, fans of the league and sneakerheads alike have been tuned for the play on the court and the brand-new shoes that are set to drop. This week, adidas ...

October is easily one of the best months for basketball shoes. Sneaker companies launch new models and unveil exciting ...

Giannis Antetokounmpo disregards his association with Nike when accepting Damian Lillard’s latest Adidas signature sneaker.

Inspired by the Audi TT Roadster, the futuristic hoop shoe was ... look at the adidas Kobe 2 Retro in an understated white and blue colorway. When Bryant wore the sneakers, NBA rules limited ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...