In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

Even though he is no longer in the NBA, Dwyane Wade still has close ties to the basketball world. He recently applauded a WNBA icon as she thrives in her new role post-retirement.

WNBA legend and Adidas Women’s Basketball President Candace Parker has signed her first-ever athlete under Adidas historic NIL program, Class of 2027 top recruit Kaleena Smith from Ontario California ...

On Sunday, Jaylen Brown and the Boston Celtics picked up a 113-107 win over Giannis Antetokounmpo and the Milwaukee Bucks.

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...

CLEVELAND, Ohio (WOIO) - The Cleveland Cavaliers revealed the 2024-25 Nike NBA City Edition uniform at the Cleveland Museum of Art, the inspiration for this season’s design which celebrates “The Art ...

Of course, there wasn’t actually any evidence to support Brown’s insinuation Team USA stars such as Steph Curry (Under Armour ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.