Celtic look set to be awarded ‘elite’ status by Adidas after agreeing a new deal. The Scottish Champions signed a ...

Manchester United’s £900 million kit deal with Adidas could be terminated by the German sportswear giant if the club were relegated from the Premier League. Adidas has the power under the terms ...

The decade-long sponsorship was announced in July 2023 and is the biggest kit deal in the history of the Premier League.

Manchester United’s partnership with Adidas, one of the most lucrative kit deals in global football, contains clauses that underline the precarious position the club faces if their on-pitch ...

Manchester United holds the Premier League record for the most lucrative kit deal, pocketing a cool £90 million ($110 million) each year from Adidas, however that figure is subject to deductions based ...

Manchester United's £900m kit deal with adidas could be terminated by the German sportswear giant if the club were relegated from the Premier League. West Ham United striker Michail Antonio said ...

Reports (via The Telegraph) suggest that adidas has the option to terminate the deal with Manchester United if the club drops to the Championship. Even if the agreement isn't scrapped entirely ...

Even those who don’t buy into the cult of the football shirt as a fashion accessory can tell you in minute detail the shirt ...