Variety26d
VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data
The battle to become the de factor measuring stick for the media industry continues. VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media ...
TV Technology27d
VideoAmp Launches VXP Cross-Platform Planning Solution
NEW YORK—The media measurement company VideoAmp has announced VXP, aka VideoAmp Cross Screen Planner. It is billing the offering as a first-of-its-kind media planning solution that leverages publisher ...
Morningstar26d
VideoAmp Announces VXP™, an Industry-First, Cross-Platform Planning Solution Leveraging Publisher First-Party Data
Agencies and brands will be able to access a more representative dataset to more precisely plan and optimize media campaigns across platforms VideoAmp, a leading media measurement company ...
Business Wire19d
FreeWheel’s Strata Platform and VideoAmp Announce Measurement and Currency Integration to Elevate Attribution Capabilities
NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a ...
Yahoo Finance26d
VideoAmp Announces VXP™, an Industry-First, Cross-Platform Planning Solution Leveraging Publisher First-Party Data
Agencies and brands will be able to access a more representative dataset to more precisely plan and optimize media campaigns across platforms NEW YORK, February 26, 2025--(BUSINESS WIRE)--VideoAmp ...
research21d
VideoAmp partners with Disney and Fox
US – Media measurement company VideoAmp has partnered with Disney and Fox on audience data for its media planning tool. VideoAmp has said that media planning tool VXP – VideoAmp Cross Screen Planner ...
Yahoo Finance19d
FreeWheel’s Strata Platform and VideoAmp Announce Measurement and Currency Integration to Elevate Attribution Capabilities
NEW YORK, March 05, 2025--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming ...
Marketing Dive22d
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
Media measurement company VideoAmp has unveiled VXP, a tool designed to help marketers reach and track audiences across linear TV, streaming and digital platforms, per a press release. VXP, which ...
Yahoo Finance26d
VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data
The battle to become the de factor measuring stick for the media industry continues. VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning ...
RBR19d
VideoAmp Integration Comes To FreeWheel’s Strata
NEW YORK — TV advertising industry tech platform FreeWheel has reached a product integration agreement with media measurement firm VideoAmp that meshes that company’s currency-focused ...
AOL26d
VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data
VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and ...
Destination CRM26d
VideoAmp Announces VXP Cross-Platform Planning Solution
VideoAmp, a media measurement company, has launched VXP (VideoAmp Cross Screen Planner) to help companies reach target audiences across linear TV, streaming, and digital platforms. VideoAmp is ...