Owners of brands who were once championed by Target before the big-box retailer rolled back DEI efforts say a boycott would do more harm than supporting their brands would.

Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Target’s decision to scale back its DEI programs is being met with backlash from the LGBTQ+ community on the Minneapolis-headquartered retailer’s home turf.

Target's announcement to end its three-year DEI goals sparks reactions from influential figures, including Tina Knowles, Beyoncé's mother.