Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business ...

OpenAI has said that Sora adheres to the Coalition for Content Provenance and Authenticity (C2PA) specifications. Founded in ...

As we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

‘The Glass Hermit’ comes from production studio Helo and ad agency Team Lewis for the Northern Data Group. Northern Data ...

Puma and A$AP Rocky have unveiled a collaborative campaign that fuses together streetwear and motorsports. Driven by the ...

How do you regain the trust of customers after a glitch in your system brought the world to a halt? The Drum asks whether the ...

The influential writer and consultant tells Tim Healey why brands still too often get it wrong when it comes to understanding their customers.

The winner takes it all, the loser standing small…” ABBA probably wasn’t singing about the marketing industry, but if they ...

In the latest installment of our series demystifying the marketing and media industries’ many job titles, Bloomberg Media’s EMEA head of data science & insights, Phil Robinson, outlines what his role ...

For Bloomgarden, it was a bold decision made three decades ago that she feels cemented the agency’s competitive edge – the agency’s early foray into the Chinese market. While many agencies hesitated, ...

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...