Marketing Week2h
‘Challenged to take action’: Co-op launches inclusivity campaign in response to member requests
The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.
Marketing Week5h
‘The simpler, the better’: Big Issue’s CMO on launching its first membership scheme
The Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.
Marketing Week7h
‘Break rules, honour traditions’: Universal brand building lessons from McDonald’s, Lucky Saint and Octopus Energy
Marketing Week shortlists five brands for its most prestigious annual award: Brand of the Year. This year’s shortlist features some of the best-known and fastest growing brands in the ...
Marketing Week2d
‘Grow core, add some more’: FMCG brands on preparing for future success
FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of ...
Marketing Week2d
Investment vs spend and category challenges: Your Marketing Week
From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers on the four Ps, ...
Marketing Week2d
Brands should take more interest in bridging societal divisions, report suggests
Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...
Marketing Week2d
ITV launches AI-generated ad service to make TV advertising more ‘accessible’ for SMEs
As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...
Marketing Week3d
‘Paradigm shift’: How brands and charities are ‘mobilising’ to ‘crack’ social challenges
Taking into account the cost-of-living crisis, global instability and the squeeze on donations, corporate and non-profit partnerships are increasingly being driven by strategic alignment and making an ...
Marketing Week3d
In brand building, it’s the little things that count now
One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...
Marketing Week3d
Consumer confidence takes ‘big fall’ following months of slow build
After six months of slowly building consumer confidence, sentiment has taken a dive, with both general economic and personal financial confidence falling this month, according to GfK’s September ...