Are you a passionate visual storyteller with a love for design? Do you want to help craft educational design videos that are every bit as high-end as the productions National Geographic creates on ...

A big part of a UX Designer’s career is spent communicating his/her findings to other members in a UX team. But to make a career in UX design, one type of communication you will have to master is the ...

Did you know that over 60% of people accept or reject new products based on color? When you think of Coca-Cola, you think red. When you think of McDonalds, you think of yellow arches. When you think ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

When User Experience (UX) improves the customer experience, it affects the company’s ROI (Return on Investment) because good UX investments enhance customer satisfaction. Satisfied customers are loyal ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...

UX design roles are confusing. You might know what a “UX designer” does, but what about a “visual designer”, “product designer” or “UX unicorn”? Well, worry no more because we’ll end any confusion you ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

The UX designer has the most control over the levels of usability and desirability. But first, let’s examine each level before considering why the difference between usability and desirability matters ...

Take a deep dive into UX Magic with our course AI for Designers . In an era where technology is rapidly reshaping the way we interact with the world, understanding the intricacies of AI is not just a ...