Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Gen Z, the first generation to grow up with the web at their fingertips, are challenging traditional notions of online discovery. For over two decades, Google has been the go-to search engine. Today, ...

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on ...