Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Pinterest remains a stronghold for Gen Z, especially for lifestyle, fashion, and DIY content. Its discovery-focused interface encourages users to explore topics visually, aligning with how younger ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...

Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024.

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.

Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.