Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.

The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising ...

Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.

Mitel has sought to translate that experience into what its customers need. “When we create a contact center the idea is that ...

Prepare for 2025 with insights on fallback strategies, email marketing innovations, and staying ahead in a rapidly evolving landscape.

The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California ...

Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...

A brand LLM encapsulates everything your company brand represents, forming the foundation for every customer interaction. Up ...

New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet.

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.

An Adobe study finds 63% of U.S. marketers have integrated AI into their workflows. About the same number (62%) say content production volume has increased over the past year. Marketers using AI for ...

The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.