It seems Pop-Tarts is branching out. With outside help, the company has come up with a fancy trophy that just might be able ...

From the Bedlam Bell to the Platypus Trophy and everything in between, college football's trophies add an extra layer of ...

In an era of college football where bowl sponsors are constantly looking to up the antics, a functional toaster trophy is a ...

The first-round of the College Football Playoff will be contested Dec. 20-21. No. 9 seed Tennessee (10-2, 6-2 SEC) will play ...

When it comes to marketing, nobody does it better during the college football bowl season than the Pop-Tarts Bowl. After ...

The Pop-Tarts Bowl continues to be the quirkiest thing in all of sports, mostly because of the edible mascot, but we can't ...

The 2024 Pop-Tarts Bowl unveiled a new trophy on Monday, and a new parody commercial has followed the toasty revelation. The ...

The Pop-Tarts Bowl is thrilled to announce the unveiling of the first championship trophy in sports to include a working ...

According to a press release, Pop-Tarts & GE have accepted this year’s challenge and delivered an epic solution. Pop-Tarts ...

After a memorable post-game celebration last year, Pop-Tarts is upping its game for the 2024 Pop-Tarts Bowl in Orlando.

The Pop-Tarts Bowl just turned up the heat — literally. A brand-new trophy, featuring a “working” toaster, has been unveiled ...

As the Miami Hurricanes and Iowa State Cyclones prepare to go head-to-head in the annual Pop-Tarts Bowl Dec. 28, they’ll be ...