Louis Vuitton and Formula 1 have formed an unexpected alliance, and some fans can’t seem to wrap their heads around it.

If you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton first entered the world of motorsport when it debuted a Trophy Trunk for the Monaco Grand Prix in 2021,

Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed masterpieces, just announced a groundbreaking 10-year partnership with Formula 1®, marking one of the most significant fashion-meets-motorsport collaborations in recent history.

In a landmark fusion of high fashion and elite motorsport, Louis Vuitton has officially joined Formula 1 as an official partner, marking a new era of luxury bra

The French fashion house has inked a 10-year partnership with the racing juggernaut Formula 1, becoming an official partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.

Following the news that LVMH has joined Formula 1® as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands,

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday.

Louis Vuitton and Formula One have signed an enprecedented deal with the luxury Maison signing on for the Australian Grand Prix.

This comes as part of an overall, wider tie-up between F1 and LVMH, which was announced in early October and runs through 2034. Louis Vuitton has also become an official F1 partne