“Appearing in White Lotus Season 3 allows us to reach a truly global audience,” said Chompu Marusachot, the New York director of the Tourist Authority of Thailand. “We are continuously striving to enhance and expand our tourism efforts and infrastructure to welcome even more visitors in the future.”

The latest season is set on the beautiful island of Koh Samui, which will undoubtedly lead to an influx of tourists. Fiji's Malolo Island offers a similar idyllic tropical getaway—without the crowds.