The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The Galaxy S25, S25+, and S25 Ultra all feature rounded corners and minuscule bezels, but the real standout is the “cross-app AI” agent.

Samsung on Wednesday announced the latest additions to its Galaxy S flagship smartphone line at the company's annual Samsung Unpacked 2025. As suspected,

The Samsung Galaxy S25 Ultra isn't about groundbreaking hardware upgrades but rather about software additions and making AI more contextual.

There's no stylus or four cameras, but they've got all the AI fixings, plus a base of 12GB of RAM on both Galaxy S25 models.

We all pretty much knew that's what would be featured at the show, and that's what we got. Just like last year, the prices start at $799, $999, and $1,299 for the Galaxy S25, S25 Plus, and S25 Ultra, respectively.

During a media briefing on the new S25 series last week, Samsung explained that customers rarely ever used the “Air action” gestures. So the company decided to try and cut costs by ditching them entirely.

During today's Unpacked event, Samsung announced the new Galaxy S-series smartphone. You can pre-order the S25, S25+ and S25 Ultra ahead of the February 7 release date.

On paper, the Galaxy S25 Ultra has the iPhone 16 Pro Max's number. The Galaxy S25 Ultra has 200MP wide, 50MP ultrawide, and 50MP telephoto cameras. The iPhone 16 Pro Max only has 48MP wide, 48MP ultrawise, and 12MP telephoto cameras, respectively. The more megapixels often equates to more detailed and higher resolution photos.

I spent an intimate afternoon with the new Galaxy S25 phones, with a particular focus on the flagship Galaxy S25 Ultra, and wasn't too surprised to find myself equal parts fascina