Sellcell.com finds 'widespread apathy' among Apple iPhone and Samsung Galaxy owners about artificial intelligence features. Many haven't even updated their phones to try them out.

The addition of AI features like Apple Intelligence are not impressive to consumers, a survey of Apple and Samsung smartphone owners claims, but the timing of the survey may have skewed the results.

iPhone users showed relatively higher interest in mobile AI than Samsung users as almost half (47.6 percent) of iPhone users reported AI features as a “very” or “somewhat” important deciding factor when buying a new phone, versus 23.7 percent of Samsung users who said the same.