Zomato to Eternal, Google to Alphabet, Facebook to Meta: why do companies rebrand and does it work?
As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...
“Zomato was an emotion” – Rebranding to ‘Eternal’ sparks social media controversy with users reacting as “eww”
Zomato's CEO Deepinder Goyal announced a rebranding to 'Eternal Ltd,' retaining the name 'Zomato' for its food delivery app.
Zomato's Rebranding to 'Eternal' Marks New Era of Innovation and Growth
"When we acquired Blinkit, we started using 'Eternal' internally to distinguish the company from the brand/app. Today, with ...