On a quarterly basis, the ad expenditure for the  food delivery platform increased 19%, from Rs 421 crores in the quarter ...

Zee Entertainment's Q3 profit surged to 1.64 billion rupees, aided by cost-cutting despite an 8.5% drop in ad revenue.

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Zomato's advertisement and sales promotion expenses increased by 23.7% in Q3 FY25, reaching ₹521 crore from ₹421 crore in the ...

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect ...

About 70 per cent of people, who are part of the Indian hotel industry, believe that private labelling by the quick commerce ...

Foodtech major Zomato’s consolidated net profit slumped 57.2% to INR 59 Cr in Q3 FY25 from INR 138 Cr in the year-ago quarter ...

MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries ...

Zomato's competition right now is Google, Youtube and Insta ads. Qcom is just a side gig. Valuing it as an ad company makes more sense going forward than a retail ecommerce company. Hope they ...

Udit Agarwal, VP and global head of marketing, Exotel, talks to BrandWagon Online, about the dos and don’ts of digital ...

Two brands speak to each other in the real world, and suddenly 20 other brands jump into the conversation, but online. What’s ...